TheGiftCardService.com

Marketing Benefits

Create Customer Loyalty (Destination VS Impulse)

Again the fact remains that the card is going to be in the wallet of the card holder. When a person is going out to eat or shop, and the card is in their wallet, they may go an extra mile to that specific store (destination) because they have value stored on that card. It is going to be more cost effective for them and allow card holder to get more for the cash that is in their pocket. This creates loyalty by persuading the card holder to frequent that merchant location when it may not have been the most convenient choice.

Loyalty Programs can also be set up and managed in our network to track items such as number of visits, amount of money spent, nightly stays in a hotel, number of cups of coffee bought over a period of time etc. The list goes on and on. The same card may be used for the recording of loyalty points and as a stored value gift card. The same terminal can process the loyalty transactions, as well as, the gift and stored value transactions.

Create Brand Identity

The Customized card serves as a function of the Marketing department as much as it does a financial one. The card is basically a "Billboard in a Wallet". Every time a card holder opens their wallet or purse, they will see the customized card and be reminded that they have value on the card. The merchant's name will be placed in the mind of their customer every time they see the cardÉthe card is a walking advertisement. Also, as those card holders talk about the card to other people, the card is doubling its effectiveness.

One of our sales phrases is "Let the card do the promoting". Although the card program can be a critical part of any advertising campaign, it has the ability to sell and/or promote itself. For example, restaurants may have their servers wear a sample card around their neck or as a button on their shirt with a catching statement about the program. Many stores have contests based on who can sell the most cards. The possibilities are endless and the marketing representative in the organization is a critical influence in the decision. This is one of the most important aspects of the program.